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Since 1997 Fisico has participated in the Milano Collezioni fashion shows, presenting its designs with the most important international models and prominent testimonials.
A pioneer of innovations: the adoption of microfibre, an absolute novelty in beachwear in the 90s, and the doubling of the fabric, with the elimination of external seams.
The so-called Beach Couture, that is, Lycra beachwear, has been able to identify a new market niche and is increasingly consolidating itself in the ready-to-wear sector.